This week post, I will select an Organization from the professional service sector, and then I will Identify and discuss how they are using social media to enhance their business.
The selected organization is C|NET Australia, which they describe them self as the trusted destination for people who want to improve their lifestyle using technology. CENT Australia provides information and professional opinions and reviews about the technology and electronics. Also, they provide tutorials and workshops for their visitors, where these tutorials can be watched as a YouTube Video or read as a blog post. Also, the user of CNET can download software and games.
CNET TV
CNET is using their main website as a blog, where they publish their reviews and tutorials, also, visitors can interact with these posts by adding comments and rating. Also, CNET using other social media networks such as Facebook, Twitter and YouTube. In the Facebook account they post their latest blog post and provide links to more than 11,000 fans. The same happens in their Twitter account where they tweet to more than 31,000 followers. The YouTube channels used to publish video tutorials about recent technologies and video games reviews to more than 4000 subscribers.
CENT uses social media technologies to enhance their Marketing and Sales, as well as Customer Support. For example, if the user want to see a video tutorial to review in CNET website, there will be an approximate 10 – 20 seconds Ad before the actual video start. Also, some large companies may use CNET to advertise their new product by letting CNET make a video or a blog review on this particular product. For example, here is a review about the new iPhone C5 review, which may be apple has paid to CNET to “advertise” the new iPhone. This strategy is almost used by every community/website that similar to CNET. Also, CNET some positions in the main website blog allocated for companies to use it for advertisement purposes, for example the top middle of the blog there is an Ad for Galaxy S4.
Also, CNET uses Twitter and Facebook accounts to interact with their visitors, to provide them technical solutions or solve their issues.
Mohammed Alnaqaa Blog 