This is the last blog talking about Pattern Eight, which is Lightweight Models and Cost –Effective Scalability. In the past and during Web 1.0 businesses were using the idea of “get big fast”. This idea will result in losing the business in the long term. However, Lightweight Models and Cost –Effective Scalability means that “doing more – with less”. That means people now can start their small business with no need to use the idea of “get big fast”.
The example of this pattern is Evernote. Simply, Evernote works as a personal assistance for the user to remember things “notes” such as things the user like, hear, or see. To explain more how Evernote, the user of Evernote can highlight anything in the web browser and add it into Evernote cloud. Also, Evernote can store text, images taking by phone, camera, or screenshots. The good point in Evernote and the most I like is the ability of recognizing and reading text inside images. For example, If the user saw a good perfume and wants to remember it in the future, just take photo of it, and upload it in Evernote. Then simply search by its name in the image. Moreover, Evernote have the ability to read handwritings notes that. For example, when the user took a photo of a handwritten note and stored it in Evernote cloud, the user can simply search using some words inside the image. To be more clear I have embedded a Video demonstrating how Evernote works.
The growth of Evernote its really amazing. It was opend in 17/02/2008 and it surpassed 3 million users in 17/04/2010. The following graph shows the growth of Evernote. Furthermore, Evernote has two types of memberships. The first type is Free, which the user is limited to 60MB/month, limited file types “images, audio, ink, PDF. The second membership type is the Premium membership. It cost 5/month or 45/year, where the user has no limits on the file types and can upload up to 1GB/month.
According to Todd Sattersten who have interviewed Evernote CEO Phil Libin, in January 2010, Evernote have had 2,335,676 total users, and 41,598 premium users. The total expenses in this month including hardware, software, hosting, network, operations staff, and support staff were $64,641. The total revenue from active premium users was $145,000.
This week question is, Are you going to use Evernote to help you in your study? and would you go Premium or Free?
Mohammed Alnaqaa Blog 
abdalzizalredainy
May 18, 2011 at 3:18 pm
Well, my answer to your question is, why not using it. Web 2.0 offers a lot of great applications that can satisfy any user. Using Evernote could be in my side, even if there are many different web 2.0 application can do the same thing, i consider it an experience to me to know. Also, I would use the free application coz I think the Premium is to much for me.
Great Post ^^
kazbar9
May 17, 2011 at 12:58 pm
Good post, Mohammed.
It is amazing their revenue is much bigger than their expenses. That sounds “doing more with less”. Are there only short staff at the company of Evernote, like Wikipedia? Or is it just thanks to the number of users is massive (even if lots of them choose free version), Evernote earn lots of money?
I would choose the free version.
wanlaya
May 15, 2011 at 4:50 am
I am using Evernote as it help me store some documents and notes that I can access from home or uni because I always forget to bring usb to uni. Of course, I use free version 😛
Ben Browning
May 15, 2011 at 2:51 am
Interesting post, i haven’t heard of evernote before although if i was going to use it, i would only use the free version, although there seem to be many applications out there that offer the same sort of user experience, i’m not sure how well this application will maintain itself.
empecee
May 14, 2011 at 9:30 pm
I would of thought this patern allows someone to do get big past. which does have it’s diadvantages if they don’t plan for it.